Business Canvas 4.0

 

After conducting 35 interviews, we finished the validation of all of our hypotheses and developed our final business canvas 4.0 based on the validated or unvalidated hypotheses.

The most important changes are highlighted here:

• since especially our older target segment prefers to request our service by phone call, we will not only offer our service through an app, but also implement a phone line

• additionally, we will introduce a membership card to enhance customer retainment. Every tenth drive with PickUsUp will be discounted.

• We also separated our value proposition to match up better with the specific problems of the different target groups

 

Below our Business Canvas, you can find more details for several different topics covered in the Canvas.

 

Have a look at our Business Canvas 4.0: