Inspiration
Here you can find news and interesting information that inspires us to work on PickUsUp and the service that we are providing.
More Facts & Figures
Drinking and Driving is a huge problem around the globe. But the majority of facts and figures are available from the United States.
We gathered some interesting infographics for you to get more info about who drunk drivers are (people like you and us...) and what the fatal consequences are!
Find all of them here, here, here and here.
FIAT warns you not to drink & drive
Yet another company had initialized a marketing campaign that fights drinking and driving. With an approach similar to the one of the Brazilian Pernod Ricard Brasil company, FIAT highlights the limited vision and perception a driver has to deal with after consuming alcohol.
See more of the campaign here.
Also musicians wonder about drinking and driving
The Portuguese band D.A.M.A. wrote a song, called O Maior in order to raise awareness for the dangers of drinking and driving.
Listen to the song and read the lyrics in our blog post here.
Drinking & Driving is a hot topic
Drinking and Driving is a hot topic all over the world.
The wine and spirits conglomerate Pernod Ricard Brasil teamed up with São Paulo-based agency F.biz to create some striking ads showing the effects of driving under influence.
See all of the ads here.
Portuguese value their car
The thinking of the Portuguese validates our business: They value their car a lot.
"Case in point: Portugal. Slightly smaller than the state of Indiana, Portugal has more motor vehicles per capita -773 cars per 1,000 residents in 2006– than any other industrialized nation in the world, according to the Organization of Economic Co-operation and Development (OECD).
If you want to find out more about this topic, follow the link: The World's Top Car Owning Countries
Government fights drunk driving
The government backs our business opportunity: Government’s willingness to fight against alcohol while driving.
A staggering 1800 people were killed in road accidents in Portugal in 1999, making it the most deadly place in Europe for road fatalities.
The reasons for this unenviable record are complex. There is a culture of drinking and driving, but recent economic growth is also being blamed.
Since the death of five-year-old Joanna Ramos, her father Manuel has become a zealous campaigner for road safety. Now a nationally recognized figure, he has forced the government to sit up and take notice. A campaign of zero tolerance against speeding and drink driving, for example, was introduced last year.
If you want to find out more about this topic, follow the link: Safety drive on Portugal's roads
Portugal - a party destination
Portugal is one of the most famous destinations to go partying, which is a legitimation to target young people as on of our customer segments.
According to an article from DreamEuroTrip regarding the 13 best European cities for clubbing, Portugal is part of the list with Lagos being mentioned. However, also Lisbon is well known for its active party scene which keeps people celebrating until the early morning hours.
If you want to find out more about this topic, follow the link: Europe's best party destinations