Hypotheses Testing

In order to test the hypotheses that had previously been deemed relevant for validating our business model, we will conduct interviews with individuals from our two target segments.
Since we observed differences between our two target segments, two adjusted versions of a script for interviews have been developed.

We will use the following script for interviews with members of the older target segment (adults between 26 and 50), including our answer cards for question 7 of the problem situation.