Using different landing pages
The landing page is the first page of a website where a users "lands". Here, you should provide meaningful or interesting information in order to keep the user from bouncing and leaving the website immediately again. During the course of Lean Entrepreneurship, we used different landing pages on our website based on our specific objectives. We started with a landing page inviting users to sign up for the PickUsUp newsletter. This sign-up process helps us to gather mail-addresses that we can later on use to target our customers with special offers and keep them up to date on the developments within our company.
After some time, when we were analyzing our value curve and its attributes, we added a link to our survey (here).
Eventually, after our video as well as the app were released, we designed a new landing page showing the video and offering links to the Apple AppStore as well as the Google PlayStore to download our apps.
