Our older target segment: Fernando
To get a deep understanding of our target segment of older people, we created an empathy map for Fernando to better understand his way of thinking, feeling and doing things.
For a higher resolution image, please click on the following link: Empathy Map Fernando
Based on this, a consumer persona is developed, depicting Fernando as a representative of the segment.
The "day in a life" chart is then used to determine where we can most easily get in touch with our target customers.
By using all the information obtained during our brainstorming and research, we hope to offer a more satisfying service to our customers.
