
Our older target segment: Maria
To get an even deeper understanding of our target segment of older people, we created another empathy map for a middle-aged woman called...

Our young target segment: Joana
To get an even deeper understanding of our target segment of young people, we created another empathy map for a young woman called Joana...

Our older target segment: Fernando
To get a deep understanding of our target segment of older people, we created an empathy map for Fernando to better understand his way of...

Our young target segment: Pedro
To get a deep understanding of our target segment of young people, we created an empathy map for Pedro to better understand his way of...


Meeting 2.0: 29.04.2015
Our PickUsUp team arranged a second group meeting for Wednesday 29th. Based on the limited time during our classes and the various topics...