Our older target segment: Maria
To get an even deeper understanding of our target segment of older people, we created another empathy map for a middle-aged woman called Maria to better understand her way of thinking, feeling and doing things.
For a higher resolution image, please click on the following link: Empathy Map Maria
Based on this, a consumer persona is developed, depicting Maria as a representative of the segment.
The "day in a life" chart is then used to determine where we can most easily get in touch with our target customers.
By using all the information obtained during our brainstorming and research, we hope to offer a more satisfying service to our customers.
