Our young target segment: Joana
To get an even deeper understanding of our target segment of young people, we created another empathy map for a young woman called Joana to better understand her way of thinking, feeling and doing things.
For a higher resolution image, please click on the following link: Empathy Map Joana
Based on this, a consumer persona is developed, depicting Joana as a representative of the segment.
The "day in a life" chart is then used to determine where we can most easily get in touch with our target customers.
By using all the information obtained during our brainstorming and research, we hope to offer a more satisfying service to our customers.
