Getting input from a focus group
After having the interview script completed, we could finally start to connect more with our potential customers. This was an extremely...
Our older target segment: Maria
To get an even deeper understanding of our target segment of older people, we created another empathy map for a middle-aged woman called...
Our young target segment: Joana
To get an even deeper understanding of our target segment of young people, we created another empathy map for a young woman called Joana...
We can start the validation process!
You can see and read our scripts here. #businesscanvas #hypotheses
Our older target segment: Fernando
To get a deep understanding of our target segment of older people, we created an empathy map for Fernando to better understand his way of...
Our young target segment: Pedro
To get a deep understanding of our target segment of young people, we created an empathy map for Pedro to better understand his way of...
Meeting 2.0: 29.04.2015
Our PickUsUp team arranged a second group meeting for Wednesday 29th. Based on the limited time during our classes and the various topics...
